Time and Stories - Evan Tarantino

October 20, 2017

Time and Stories  - Evan Tarantino

We were introduced to Evan through a mutual friend last winter in New York, during our trip for exhibiting at Liberty Fairs F/W 17/18. We realized that we had a lot of values in common, and he agreed to be our ambassador in Brooklyn. We sat down with him to talk inspirations and goals, and how he approaches brand identity.

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I´m ultimately motivated by the power of good storytelling. New York is full of stories—private and public, ordinary and extraordinary—and exploring those stories helps me figure out what I really care about.

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In telling stories, I always try and strip down the message, and focus on that. What am I trying to say? What am I actually saying? How do I close the gap between the two? I ask myself these questions in everything I do.  

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With Morez—a watch brand I'm working on with some friends—we're telling a story about time and what it means to us. Making it cohesive is challenging, and you have to be able to step outside of the details and think more holistically about things like brand perception and values.

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Want to know more - follow @evantarantino Producer @nytimes / Watches @morezwatches

His CAPITA favorite: the Master Classics - our version of a work boot

versatile, tough enough, made for men with purpose.

 

 




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